Category Archives: Featured Posts

The Ultimate 3D Battle begins!

Today, Universal Studios Singapore celebrates the grand opening of TRANSFORMERS The Ride, the world’s first theme park attraction based on Hasbro’s popular franchise.

Making a grand entrance on stage in a 2010 edition of the Chevrolet Camaro, TRANSFORMERS film director and executive producer Michael Bay powered up the ride with the ALLSPARK shard – signaling the start of a new era in immersive theme park entertainment with Asia’s most technologically advanced motion thrill ride. Bay also served as the ride’s creative consultant.

Contest: Pledge Your Allegiance – Voting Starts!

Impressive, everyone ‐ All entries for Contest: Pledge Your Allegiance are now collated below.

Let the voting begin!

Gather your friends, family and other alliance to vote for you. The TOP 10 entries will each win a pair of exclusive invites to the launch party!

How to vote?

Simply click on the "Like" button at the top of the page!

  • Each entry is tagged with a “Like” button at the top of the page, and all you need to do is to “like” the picture you feel is the most creative!
  • Each registered Facebook user will be allowed to vote once one each photo.
  • Feel free to share your entry and gather more votes! Voting starts now and will end on 28 November at 2359 HRS. Spread the news and may the best man win!

View entries:

Unveiling the Preshow

The storytelling starts from the queue lines at TRANSFORMERS The Ride. Get transported into the TRANSFORMERS universe when you step into the NEST facility at Universal Studios Singapore. If you have not seen a the blockbuster movie franchise, fret not, the preshow segment of the queue lines will prepare you for the ultimate 3D battle.

The ride is in undergoing technical rehearsal now, so if you happen to be one of the lucky ones who took the ride, share your experience with us on this blog, twitter or our Facebook page!

Time Extension

Good job Humans, the AUTOBOTS are pleased with the creations submitted thus far. So, they have decided more should be recruited - you have till 22 Nov to Pledge Your Allegiance. Keep them rolling in!

And here are some interesting creations we picked up on cyberspace for your inspiration. (Photos from internet)  

 Cookie cutter magic

Topping it off

 When it all comes together

More than meets the eye, or in this case, nails 

 Think you can top these with a creation of your own? Hurry, this is the last weekend for entries! – 


Behind the scenes – The Magic of Visual Effects

TRANSFORMERS The Ride enlisted the award-winning Industrial Light & Magic (ILM), a division of Lucasfilm Ltd., which created the visual effects for the movie franchise, to produce ground-breaking visionary special effects and 3-D images exclusively for the ride.

ILM has worked on nearly 300 feature films since its formation in 1975, including the TRANSFORMERS movies, Harry Potter, Jurassic Park as well as all four of the Indiana Jones films and all six of the Star Wars episodes.

ILM Singapore started in 2006 and has worked as a integrated unit with ILM San Francisco on such projects as the TRANSFORMERS franchise, Star Trek, Terminator: Salvation, Harry Potter and the Half Blood Prince.

We found out more about the attraction from Jeff White, visual effects supervisor at ILM.

Introducing EVAC – The Newest AUTOBOT

Contest: Pledge Your Allegiance

AUTOBOTS –   allies to the human race in this battle. For years, they’ve hid themselves among us as our silent guardians. Now, it’s time for us to pay tribute to all they’ve done on Planet Earth.

Your Mission: Form the AUTOBOT shield in the most creative way possible. Be it screws, beans, straws, or even draw it out using sand or ketchup sauce, you name it. You are free to enlist help, but think outside the box – it’s more than meets the eye!

Your Reward: Exclusive invites to the evening launch party on 2 December!

BREAKING NEWS: TRANSFORMERS The Ride Premieres at Universal Studios Singapore® on 3 December 2011

Director Michael Bay to headline launch party on 2 December

AUTOBOTS, roll out! Come 3 December, Universal Studios Singapore will launch the world’s first theme park attraction based on Hasbro’s iconic TRANSFORMERS brand.  Taking the TRANSFORMERS movie franchise from reel to reality, this motion thrill ride will showcase the most advanced evolution of immersive theme park entertainment.

Exclusive: NEST Orientation Room

TRANSFORMERS The Ride - Queue Lines: NEST Orientation Room

HIGHLY CONFIDENTIAL: This is the orientation room in the NEST facility; Recruits who will join in the battle will receive a briefing from General Morshower here. You must pay attention when you arrive, it is important to know our allies.

From Cybertron to Earth: The Story

Now, to let everyone know what they are up against, let’s begin with an overview of the TRANSFORMERS.

For those in the know, this post will be a nice recap. For the uninitiated, here’s your chance to catch up.